Eileen Hutchison is a marketing strategist and coach for non-profits in Asheville. With over 30 years of experience working both for and with Fortune 500 companies and creative agencies, she has developed a deep understanding of the role strategic marketing can play in the success of any initiative — from planning an event, to launching and promoting a product or service, to repositioning an organization. Having sat on “both sides of the desk”, her experiences in the role of client and agency have given her a keen perspective on the challenges and needs of both. Her work in varied industries from apparel to skincare to vitamins, wine and spirits to frozen foods, banking to insurance to software has provided her a unique vantage point and refined her skills as a quick study and a creative problem solver. Her most recent positions were V.P. Marketing Humana Inc, Managing Director HKA Design and Director Client Service Jacobson Rost. She was a Founding Board Member and helped to launch Gilda’s Club in Louisville and is currently a Board Member of CarePartners and Mission Foundation. She has a B.S. Elementary Education from Ohio State University. Eileen and her husband Chuck moved to Asheville in 2009 and have two sons, Tyler and Brady.